This graduate-level group project involved developing a content marketing proposal for World 50, a private, invitation-only executive network that serves C-suite leaders at billion-dollar companies. Our team conducted a comprehensive content audit, SEO analysis, and competitive research to identify gaps and growth opportunities in World 50’s digital presence. The final strategy included interactive web content like a rotating homepage content carousel and a “Member Story” pop-up jumbotron, designed to boost engagement, reduce bounce rates, and increase conversions. Each recommendation was aligned with World 50’s brand identity and targeted their elite, global audience.

 

The project required extensive collaboration, planning, and delegation across roles, with each team member contributing specific insights in areas such as research, design, and editorial strategy. Tools like SEMRush, Google Sheets, and WordPress supported our workflow, while mockups and content calendars helped bring our vision to life. My role included research synthesis, content development, and assisting in articulating metrics-based success indicators. This project exemplified how thoughtful content design can elevate high-level executive platforms and strengthen brand storytelling through digital innovation.